Create Like a Pro – Social Media Marketing

Want to level up your social media game? Whether you’re promoting your business, a personal brand, or just trying to keep up with the ever-changing digital world, this workshop is for you!

Join us for an engaging, hands-on session where you’ll learn the fundamentals of content creation—from writing catchy captions to snapping scroll-stopping photos. We’ll explore the best tools for planning and scheduling, share insider tips for managing platforms like a pro, and dive into current trends so you can stay ahead of the curve. You’ll leave this session understanding the difference between good and great content—and feeling confident enough to create your own.

This workshop is led by Falynn Molloy, Lead Digital Marketing Representative at the Niagara Falls Innovation Hub. A Brock University graduate with a Bachelor of Arts (Honours) in Media and Communication Studies, Falynn has a passion for storytelling and a strong background in community engagement. She previously led social media for Brock’s Communication, Pop Culture and Film Student Society and now brings her creativity and digital strategy expertise to Niagara’s innovation scene.

Falynn has transformed the NFIH social media feed through her creative strategy and fresh perspective. With professional experience at both the Niagara Falls Innovation Hub and marketing agencies like Invittco, she blends corporate polish with a trend-savvy edge, making her the perfect guide for content creators at any level.

What You’ll Learn:

• Basics of strong caption writing and visual storytelling
• Photography tips using your phone or camera
• Free and paid tools for editing, planning & posting
• Platform-specific best practices (Instagram, Facebook, LinkedIn, etc.)
• Trendspotting and how to adapt content for your audience
• Time-saving tricks to stay consistent and organized

Whether you’re a total beginner or just looking to refine your strategy, this session will leave you inspired and ready to create.