Niagara Falls Innovation Hub alum Cindy Diogo is making national headlines, with her work and lived experience as a caregiver entrepreneur recently featured in Forbes.
Forbes feature: Spotlight on Caregiving Equality
In the ForbesWomen article “The Daughter Penalty Costs Women $7,200 A Year. That Is Just The Start,” writer Christine Michel Carter explores the financial and emotional toll of unpaid caregiving on women, highlighting how systemic gaps in workplace support force many daughters and mothers to reduce hours, stall their careers, or exit the workforce altogether. Cindy contributes her perspective as a founder and longtime talent leader, underscoring the urgent need for employers to recognize caregiving as a core workplace issue, not a private problem employees must solve alone.
Read the full article HERE.
About IRP Alum Cindy Diogo
Cindy is the co‑founder and CEO of ConSoul, a Canadian, women‑led platform using technology to help employees balance care and career without burning out. With nearly 20 years’ experience in HR and talent acquisition, she has built and scaled teams for startups and global brands, and now channels that expertise into redesigning systems that keep caregivers, especially women, working, supported, and visible.
ConSoul’s Impact
ConSoul is a first‑of‑its‑kind caregiver support platform in Canada, offering respite services, learning resources, community support, and personalized assistance through its app. Provided as an employee benefit or accessed directly by caregivers, ConSoul helps prevent “brain drain” by making care more manageable and reducing burnout for those juggling jobs and family responsibilities.
Recent ConSoul Milestones
Launch of its caregiver support service at Collision 2024, giving attendees exclusive early access to the ConSoul app.
Alignment with UN Sustainability Goals, advancing gender equity, good health, and well‑being through systemic caregiver support.
Ongoing work with employers to integrate ConSoul into benefits packages and support a more inclusive, caregiver‑friendly workforce.
To stay up to date on Cindy’s journey as a caregiver‑founder and advocate for future‑of‑work innovation, connect with her on LinkedIn at Cindy Diogo‑Kociuba. To learn more about ConSoul and its caregiver solutions, visit consoulapp.com.
