Market Research Basics – Business Basics Program Module
Open to Cohort 3 of Business Basic.
Join us for a hands-on workshop on Market Research Basics, designed specifically for participants of our business development programs. This session will introduce essential tools and techniques to help you better understand your market, identify key competitors, and uncover valuable insights about your target audience.
Market research is a critical step in growing a successful business. Whether you’re preparing to launch a new product, enter a new market, or optimize your current strategy, this workshop will equip you with the knowledge you need to make data-driven decisions.
Participants will leave with a foundational understanding of market research, including how to gather and analyze data to guide strategic business decisions.
Key Learning Objectives:
Understand the role of market research in business strategy
Identify target customers and their needs
Explore tools and techniques for competitive analysis
Learn how to gather, analyze, and apply market data
Develop a basic market research plan for your business
What to Expect:
A step-by-step overview of market research processes
Practical exercises and real-world examples to apply market research methods
Interactive Q&A sessions with our business development team
Opportunities for peer-to-peer learning and networking
This workshop is exclusive to program members. If you are not currently enrolled in our programs but are interested in learning more, we encourage you to apply to our Business Basics program for future workshops and training.
Speaker
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Rahi S. Tajzadeh
Mr. Tajzadeh is a Certified Management Consultant, Master of Science in Management, and a Bachelor of Commerce specializing in strategy, research, and entrepreneurship. With a background in entrepreneurship, consulting, and research, he brings a unique perspective and set of tools to better identify opportunities, craft strategy, and execute.