Twists use the ENDS of recycled Paper Rolls that would otherwise be dumped in a landfill. The paper is TWISTED and CUT to form an eco-friendly filler that replaces plastics. The harder Twists are pushed, the harder they push back, leveraging the natural tensile strength of wood fibres. This protects fragile valuables in packaging, greatly reducing product loss or damage. Like a nest, they lock together to gently hold an item in the center of the packing material. Eliminating harmful polystyrene products that pollute our land and seas is essential. Doing so with a stronger, safer and cheaper fill is a major win.