Build a Strong Foundation with The Business Basics Program.
An ongoing cohort program designed for budding entrepreneurs in Niagara Falls
What is the Business Basics Program?
- A cohort-based program for entrepreneurs in the early stages of their ventures.
- Aimed at individuals with business ideas or those starting to establish their business.
- Provides essential skills, knowledge, and personalized coaching from experienced mentors.
- Features 8 key modules focused on core business functions.
- In-person attendance is required for graduation.
Program Structure & Key Topics
Module 1: Orientation and Design Thinking Part 1
In this opening session, participants will explore the basics of generating business ideas through the Design Thinking Framework. This includes learning how to apply empathy and the define stages of Design Thinking to develop a viable business concept aimed at solving real-world problems.
Module 2: Design Thinking Part 2
Entrepreneurs will delve deeper into the ideation phase using the Design Thinking Framework. They will engage in the ideate, prototype, and test stages to refine their initial business ideas. prototype, and test stages of Design Thinking to land
on an idea.
Module 3: Market Research Fundamentals
Participants will learn essential market research techniques, including understanding market dynamics, identifying competitors, and defining the target customer.
Module 4: Marketing Fundamentals
Entrepreneurs will explore strategies for entering the market, including market sizing and segmentation, and learn various marketing techniques to attract their ideal customers.
Module 5: Selling & Customer Acquisition
Entrepreneurs will learn about sales skills, sales funnels, tools to sell, and the process of selling to their ideal customer
Module 6: Understanding Your Business Model
Entrepreneurs will learn about the Business Model Canvas (BMC), focusing on the nine core elements that are crucial for maintaining customer satisfaction and operational efficiency.
Module 7: Finance for Entrepreneurs
Participants will learn financial essentials, including how to estimate startup costs, forecast financial needs, and create a cash flow statement.
Module 8: Pitching & Storytelling
This session will help participants learn effective pitching techniques suitable for different audiences, including investors and customers, and the art of storytelling to enhance their presentations.
What You'll Gain
Key skills and outcomes participants will acquire after completing the program:
- Ability to create a structured business plan
- Understanding of financial management for small businesses
- Insight into effective marketing and sales strategies
- Knowledge of how to pitch your business for funding
- Hands-on experience through group coaching and networking
How to Apply
A cohort-based program tailored for Niagara Falls’ budding entrepreneurs, particularly those in the early stages of their journey. Geared towards individuals with business ideas or those starting to establish their ventures, the program aims to equip participants with essential skills and knowledge.
Steps to Apply:
- Complete our online application form
- Share your business idea or product details.
- Join a cohort and begin your journey.
Applications are accepted on an ongoing basis.
Meet Your Coaches
Rahi Tajzadeh
Lead Coach
Dave D'Angelo
Lead Business Coach
Lou Vescio
Business Development Advisor
Marina Radovanovic
Program Coordinator
Ready to Build Your Business?
Take the next step toward building your successful business.
