Bloom · The MWM Program
Build something that lasts.
Guidance from women who have built it, and retail space for your products.
Free to Participate · Applications Always Open
Nobody grows alone.
Bloom is built on a simple idea: women in business get further together than apart. You will be guided by women who have built, priced and sold right here in Niagara, and you will grow alongside others doing exactly what you are doing, with an advisory board, an alumnae network and a whole store of makers behind you.
The schedule is designed to fit within your life. The reason it works is the room you are walking into.
At a Glance
16 Weeks
Oct 1 – Late January
Thursday Mornings
Every Second Week, 10:30–12:00
Small Cohort
Women Building Together
Month One
Your Product on Our Shelves
Free
To Participate
Always Open
Applications
What is the MWM Boutique & Cafe?
MWM is an initiative of the Niagara Falls Rankin Innovation Hub: a working storefront and cafe in downtown Niagara Falls where women-identifying entrepreneurs learn and grow together. Bloom is our seasonal cohort, three stages, four milestones, and your product on our shelves throughout.
How It Works
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Foundation & Process
Set your business up properly, or audit what you already have: pricing, margins, packaging and the shelf test. You finish retail-ready, and your product goes into the store.
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Digital Retail
A storefront that is actually live, listings that sell, and content that brings people to them. You finish selling online, before the holiday season.
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Physical Retail & Experience
Merchandising, reading your own sales data, and running your own guided pop-up. You finish with a Graduation Showcase and a plan for the year ahead.
Program Impact
Reaching Further, Together
38 Women-Owned Businesses
On our shelves today, program participants, graduates and stockists, side by side.
29 Businesses Supported in 2025
16 through the program, plus 13 more through new consignment and wholesale routes.
88 Hours of Coaching
32 hours of workshops and 56 hours of one-to-one mentorship, delivered in a single year.
169% Sales Growth
Increase in average monthly sales since the café opened, bringing more customers to the makers on our shelves.
What Your Four Months Look Like
Four months, four milestones: build the foundations, get on the floor, sell through the season, and finish with a showcase of your own.
October 1
You Begin
Set the business up properly, or audit what you already have. Pricing, margins and the shelf test.
Late October
Onto the Shelves
You are retail-ready. Your product enters the store through our inventory process and starts selling.
November – December
Your First Season
Selling in store and online through the busiest weeks of the year, with your own numbers to read.
January
Your Own Pop-Up
You plan, run and review a guided pop-up, with your cohort there to help you work it.
Late January
Graduation Showcase
The cohort runs a mini-market together. Then you choose your path: consignment, wholesale or membership.
What You Get
- A place on our shelves. Your product enters the store through the same process every vendor uses, and keeps selling after you graduate.
- Guidance from women who have done it: retailers, makers, accountants and marketers from across Niagara, each teaching what they built a business on.
- Real milestones and honest feedback. Four stages with clear criteria, plus one-to-one evaluation sessions at the start, the middle and before your showcase.
- Your own guided pop-up: planned, supported and reviewed, with your cohort there to help you run it.
- A cohort that stays. Women who know your business, plus an alumnae network and an advisory board behind you.
- A path after graduation: consignment, wholesale where eligible, or a paid virtual membership, plus a Certificate of Completion and twelve months of the Hub membership.
- No cost to participate. Operated by the Niagara Falls Rankin Innovation Hub with support from our partners and sponsors.
Two Ways In
If the timing isn’t right for a cohort, start where you are. Both doors lead to the same community.
The Program
A free seasonal cohort for women entrepreneurs. Guidance from women who have built it, four milestones, your product on our shelves, a guided pop-up and a Graduation Showcase. Our fall/winter cohort is currently in progress. Applications are always open, and the next group will be selected in the new year for our spring cohort.
The Collective
Free, always open, no commitment. A learning library, a monthly maker meetup, our newsletter, and first pick of cohort places when applications open. Start here if this season isn’t your season.
How to Apply
MWM welcomes women-identifying entrepreneurs from across the Niagara region. Whether you’re launching a product-based or service-oriented business, this is your chance to shine.
Steps to Apply:
- Complete our online application form
- Share your business idea or product details.
- Confirm your commitment to the program requirements.
- Join a cohort and begin your journey with MWM!
Applications are always open. We review every application as it arrives, and the next group will be selected in the new year for our spring cohort. Our fall/winter cohort is currently in progress, meeting every second Thursday morning through to the Graduation Showcase in January.
There is no cost to participate. MWM is operated by the Niagara Falls Rankin Innovation Hub with support from our partners and sponsors.
Co-work & Connect
Bring your work. We will bring the connection.
Co-work & Connect runs the third Tuesday of every month, 3–5 PM, in the store. Bring the invoicing you have been avoiding, the labels you need to pack, or the laptop you never open at home, and sit with other women building something in Niagara. No agenda, no name tags.
Free, drop in any time. Open to everyone, cohort or not.
Upcoming Dates
Tuesday 20 October · Tuesday 17 November · Tuesday 19 January
Join Our Mailing List
One email a month: new makers on the shelves, seasonal drinks in the café, upcoming Co-work & Connect dates, and the first word when Bloom applications open.
Free to join. Unsubscribe any time.
Partners and Sponsors
The Magnificent Women’s Market would not be possible without the generous support of our sponsors and partners, who believe in empowering women entrepreneurs and fostering community growth.
Store Hours
- Tuesday – Saturday: 9 AM – 5 PM
Co-work & Connect: third Tuesday of every month, 3–5 PM.
Location
Get Involved
- Shopping at our storefront
- Attending our community events
- Spreading the word about our program
Ready to build something that lasts?
Applications are always open, and the next group will be selected in the new year for our spring cohort. Free to participate, with a shelf waiting for you.
